1. Xcellent Names for Drugz  permalink

Freakonomics.blogs.nytimes.com

Ever wondered why so many prescription drug names are loaded with x’s and z’s (Celebrex, Flomax, Zocor etc.)? “[U]se of these letters relates to the imperative to make a brand name highly visible in a crowd,” explains Rob Stepney in the British Medical Journal. “Reflecting their infrequent occurrence in English words,

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Xcellent Names for Drugz A dose by any other name would not sell as sweet   —  Inventors of drug names suddenly stood the alphabet on its head. Why did z and x become so attractive in the attempt to influence prescribers? asks Rob Stepney